![]() BrandVia’s reported 2020 revenue was $43 million. Based on reported North American promo product revenue of $765.7 million, HALO ranked first on Counselor’s most recent list of the largest distributors in the industry. Get the most important news by subscribing to PromoGram. Its recent acquisitions include incentives firm Michael C. HALO is backed by private equity firm TPG Growth. HALO Branded Solutions, headquartered in Sterling, IL, is the second-largest distributor in the industry, with 2019 North American promotional products revenue of 787 million. HALO Branded Solutions (asi/356000) Reporting a double-digit revenue gain in 2016, HALO continues to add to its sales both organically and through purchases. The largest distributor by revenue in the North American promotional products industry announced today that it has acquired BrandVia Alliance (asi/145037), a Silicon Valley-headquartered firm that ranks 34 th on Counselor’s most recent list of the 40 biggest distributors in promo. In 2019, HALO included revenue from gift cards, for which it serves as a clearing house, in its sales number. Fina, a global rewards, recognition and incentives provider that has since been rebranded as HALO Recognition. Count it as another major acquisition for HALO Branded Solutions (asi/356000). HALO has also made moves outside the immediate promo industry – for instance, acquiring Michael C. The company’s purchases include other former Top 40 firms like Caliendo Savio Enterprises, Sunrise Identity and Axis Promotions.Īdditional notable acquisitions include New York-based distributor Captiv8 Promotions in September 2021 and Michigan-based Chamberlain Marketing Group in 2018. In recent years, HALO has executed one of the most aggressive and high-profile acquisition strategies in promo. ![]() Woodinville, WA-based Top 40 distributor BDA (asi/137616) and BrandVia ultimately couldn’t come to final terms to close the acquisition after that deal was preliminarily announced. HALO’s acquisition of BrandVia comes nearly three years after another proposed purchase of the California distributorship fell through. The breadth of HALO client services will allow us to provide clients with a deeper brand connection with key stakeholders domestically and around the world.”īrandVia will maintain its San Jose staff and presence. HALO’s expertise in global sourcing and distribution aligns well with the growing global footprint of our key clients. We are thrilled to have them join HALO.”Ĭhilders noted: “HALO’s resources and capabilities will have an immediate and positive impact on our ability to create a more powerful brand experience for our clients. Jim Childers, BrandVia CEO, and his team will infuse insight and expertise as HALO continues our expansion in the robust tech sector. “They have built a strong reputation based on a keen focus on innovative promotional solutions, client-centric service offerings, and a skilled sales and support team. Welcome to the 2018 Power 50 list, which ranks the most influential people in the industry. “BrandVia plays a key role in building the brands of an elite list of major technology clients, including Salesforce, Adobe, LinkedIn, PayPal, and Nvidia,” said HALO CEO Marc Simon. Financial terms of the deal were not released. The largest distributor by revenue in the North American promotional products industry announced today that it has acquired BrandVia Alliance (asi/145037), a Silicon Valley-headquartered firm that ranks 34 th on Counselor’s most recent list of the 40 biggest distributors in promo. The latest example happened when the firm acquired Top 40 distributor BrandVia Alliance (asi/145037) just this May, a deal that occurred following the September 2021 purchase of New York City-based distributor Captiv8 Promotions.Count it as another major acquisition for HALO Branded Solutions (asi/356000). According to a 2018 survey of end-buyers conducted by ASI Market Research, 86 consider the brand name on an item to be important when making a promotional. Led by CEO Marc Simon, who ranks fifth on Counselor’s Power 50 list of promo’s most influential people, HALO has continued to execute one of the most aggressive, high-profile acquisition strategies in the industry. ![]() During 2021, HALO completed a successful rebrand, an overhaul that included a new logo and enhanced marketing/sales tools, digital platforms, social media presence and direct mail. Notably, 2021’s revenue tally also bested HALO’s sales total of $787 million in 2019 – the last pre-pandemic “normal” year for business. About us HALO is the global leader in branded merchandise, uniform programs, and recognition and incentive solutions. Strong demand in the second half of 2021 helped drive a 7.4% year-over-year sales increase for HALO – a performance that ensured the Sterling, IL-based firm remained promo’s largest distributor for the second year in a row. Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
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